Something's happening on TikTok Shop. Most folks are reading it wrong.

If your account got hit in the last two weeks — or you watched it happen to people around you — you already know the explanations going around don't add up.

The violations. The suppressions. The lifts that came, then didn't hold. The accounts that got hit twice and the ones that got skipped.

There's a reason for all of it. It's just not the reason most people are giving you.

I put what's actually going on into a couple of files. What happened. Why it happened. And what's coming next — based on watching this platform for 17 months, not guessing at it this week.

No theory. No hype. Just the read, straight.

They're free. Drop your email and I'll send them over.

— Sir

The Underground